Thursday, October 15

Noon 

Welcome 

Presenter: Jessica Elmore, Symposium Chair    

12:05 PM – 1:00 PM 

Seminar 1: The Recruitment Process 

The recruitment and selection process for your student advancement organization is an important starting point for attracting and filling your pipeline with diverse candidates. This kick-off seminar will assist participants in reviewing application design, the interview experience, and examining current pipelines for gaining new members. This seminar will also explore the potential bias and perception assumptions that may impact access into organizations. 

Presenter: Jill Pettibone, Associate Director of Student Engagement for Alumni Relations and Annual Giving, University of Florida 

1:15 PM – 2:15 PM 

Seminar 2: Seminar 2: Building Your Community   

You’ve got a diverse membership, now what? During this session participants will discuss traditions adoption, student organization community acceptance, and strategies for relationship building among members.  

Presenter: Jessica Elmore, Ed.D., Associate Director of Diversity Programs, Kansas State University Alumni Association   

2:30 PM – 3:30 PM                   

LIVE Q&A: Student Advisers During A Time of Campus and Nation Unrest 

How are you holding up my friend? As an adviser we are uniquely positioned to be a sounding board and confidant to students during challenging times and we are professionals who are called, on by our institutions, to be the conflict manager, educator, and sometimes voice of reason during campus social unrest.   This live conversation is an opportunity for advisers to check in with one another and talk about their experiences and challenges as student advisers during a time when racial inequities are centerstage and college campuses are under pressure to produce meaningful results in the area of diversity, equity and inclusion. 

Tuesday, October 20

Noon – 1:00 PM                

Live Q&A: Student Voices Unpacking Assumptions and Biases 

Participants have a chance to ask questions and talk with students about the  recruit experience in developing a more diverse group, the learning curve and challenges, and the participation experience as a member from an identified diverse population.  

Moderator: Brian Gawor, Vice President of Research, Ruffalo Noel Levitz  

1:15 PM – 2:15 PM                    

Seminar 3: If There is Free Food They Will Come: Psychographics vs Demographics 

How do we know that free food will attract students? How do we know if we gain a diverse membership that they will stay? This session strives to look beyond improving demographic categories and look into using psychographic data as a tool for retention.  

Presenter: Sheila Ellis Glasper, Founder and Marketing Strategist, SEG Media Collective  

2:30 PM – 3:30 PM                    

Seminar 4: Building Your Team 

Building, strengthening and managing a diverse student organization is a team sport. Learn how to build meaningful relationships with campus connectors in diverse spaces. This session will also address the forming, storming, norming and performing stages of building your team.  

Presenter: Jessica Elmore, Ed.D., Associate Director of Diversity Programs, Kansas State University Alumni Association   

Bonus Pre-Recorded Webinar 

Best Practices for Remote Engagement  

In 2020, one of our most successful donor engagement tactics, the phonathon, was disrupted. With our call centers unavailable due to social distancing, top programs implemented remote solutions. Combined with the ongoing transition to use new digital technologies to engage supporters in all the ways possible through our mobile devices, this has been a revolution in engagement. Find out how the “student caller” has now become an “engagement ambassador” using technologies like P2P texting, video messaging, and integrated email along with phone. Hear how these contacts can be made and managed remotely for maximum ROI. Hear best practices on how to onboard, coach and supervise remote student engagement ambassadors.  

Presenters: Brian Gawor, Vice President, Research, RNL; Kadisha White, Engagement Center Manager RNL; Roscoe Garner, Student Engagement Ambassador, Fordham University; and Katie Randolph, Student Engagement Ambassador, Georgetown University