The Dark Arts of Revenue and Fundraising Forecasting
2:30 PM - 3:30 PM CT
Speaker(s): John Carasone, Director, Prospect Management + Analytics, Williams College, Laura Day, Director of Annual Giving, Williams College
Elective Session
Put away the Ouija board and the tin foil hat! This session will show you how a liberal arts college forecasts its yearly incoming revenue and fundraising totals, all without machine learning or a doctorate in econometrics. By segmenting specific areas of giving, analyzing pledge payment schedules, improving proposal pipeline maintenance, observing statistical trends and nerfing the wildly optimistic gift officer projections that never come through, we will show you how to deliver actionable intelligence to our financial overlords in administration for both revenue and fundraising.