While the day for big data is far from over, many organizations are struggling to glean meaningful insights or implement strong strategies using their ever-increasing number of data points. To get the most out of data, true collaboration between “data teams” and the rest of the organization needs to develop. Attend this session to learn more about “thick data” and how it can help us shift what we define as data, who is responsible for it, how it is collected, and why we must use it.