Prevent the Zombie Proposal Apocalypse
9:45 AM - 10:45 AM CT
Speaker(s): Melanie Pozdol, Associate Director, Prospect Management and Analytics, Kellogg School of Management, Northwestern University, Brijesh Jani, Senior Data Analyst and Scientist, Northwestern University
Competencies: Relationship BuildingIndustry or Sector Expertise
Elective Session
Members of Northwestern University's Reporting and Analytics team partnered with Senior Leadership to develop a predictive model to identify stagnating proposals that might have a high probability of never being asked or never being funded, aka, "Zombie Proposals." Prospect Management then helped to develop a Zombie Proposals Tableau dashboard, which is used in portfolio reviews to help officers identify problem proposals and talk through strategies to either "revive" their Zombie proposals or release their Zombies to the apocalypse. The result has been more honest conversations about proposals and portfolios with fewer cobwebs.