Think Beyond the Gift Cycle: Creating Narrative and Actionable Prospect Statuses
2:30 PM - 3:30 PM ET
Speaker(s): Lucy Pastier, Associate Director, Prospect Development, Temple University, Michelle Nicoletto, Associate Director, Prospect Development, Temple University
Competencies: Relationship BuildingStrategic Thinking
Elective Session
Most Prospect Management models rely on the gift cycle to categorize prospects. But is this the most accurate way to describe a prospect's philanthropic engagement with the institution? Does a prospect being cultivated for their first major gift really fall in the same category as a seasoned donor being cultivated for their 10th? The Prospect Development Team at Temple University decided to reframe the way they code and report on prospects based on simple measurements on the donors' records. This enabled the team to engage with the fundraisers they partner with to uncover new opportunities and allowed fundraisers to approach their portfolios in a more strategic way.