What are the latest trends in philanthropy and what does this mean for colleges and universities? What attitudes do donors to higher education bring to their philanthropy? How is your institution approaching the continued decline in mass giving? How are transformative gifts defined and secured? This session will draw on data from surveys conducted by Bank of America, Indiana University’s Lilly Family School of Philanthropy, and the Council for Advancement and Support of Education and engage participants in a discussion about the donors who have had a transformative impact on their institutions. Participants will learn about 1) recent trends in giving and alumni engagement to higher education among U.S. households, 2) how affluent households approach their philanthropy to higher education and other causes, and 3) how transformative gifts are defined and secured.