Since 2022, Arizona State University’s Alumni Engagement team has collected nearly 15,000 alumni stories, generating a powerful new personal connection to ASU. This initiative has become a pillar of our alumni engagement strategy, with more story collection planned in the future. But with such a great response, we had a "champagne problem" of too much data and too few resources to process it by hand. In this session, we’ll share how our Data Analytics & Insights team leveraged AI to transform this raw qualitative data into actionable insights, leading to new strategies that are transforming how we engage with our alumni.