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Tuesday, April 1, 2025
10:30 AM - 11:30 AM CT

Leading By Example: 3 Case Studies Leveraging Data To Change Fundraising Behavior

The presenter will share three specific examples of how he identified a problem with fundraiser behavior, developed and implemented a solution, and succeeded in changing fundraising behavior. As an individual major gifts fundraiser, the leader of a lead annual gift officer team, and the Interim Vice President of Advancement, each example addresses how reporting and assessment tools were incorrectly configured to encourage exactly the wrong behaviors. By partnering with advancement services team members to develop more effective management tools and aligning reports and metrics to the true definition of success, the presenter effectively reshaped fundraising behavior and improved bottomline outcomes.
Speakers: Dan Luperchio, Interim Vice President of Advancement, American University
Competencies: LeadershipStrategic Thinking
Experience Level: Level 5
Topics: Annual GivingCampaign StrategiesMajor giftsPlanned givingTalent ManagementReportingData Visualization and StorytellingData Analys
Advancement Services
Fundraising

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