DRIVE/Cast 2021

Know Your Audience: Building Data-Driven Personas for Marketing, Fundraising, and Prospect Discovery

2:30 PM - 3:30 PM ET
Speaker(s):

Regan Holt, Senior Director of Product, EverTrue, Sara O'Leary, Editorial Manager, University of Iowa Center for Advancement and Nicholas Teff, Senior Data Scientist for Products & Innovation, The University of Iowa Center for Advancement

Sponsored Session

Topics

Data Analytics Machine Learning/AI Prospect Research Alumni Relations Communications & Marketing Major gifts