New Campaign Models: Learn How Utah State University is using Data to Inform Their Next Campaign
Over time, Higher Ed campaigns have become more dependent on big gifts from a few donors. We get focused on those big donors and by the time the campaign is complete, we realize we haven’t cultivated a full pipeline to prepare us for fundraising life post-campaign. As we add the reality of a struggling economy due to the current pandemic, we need to re-think the campaign model. In this session, Matthew White and Rachel Richards from Utah State University will present their innovative approach to fundraising and campaigns leveraging the full gift pyramid.