Prospecting Without Prospects: A Data-Driven Solution to Identify Prospects
Dell Medical School at the University of Texas at Austin was established in 2013 and accepted its first cohort of students in 2016. It has just recently begun seeing patients in earnest. Without an alumni base or patients to draw for prospecting, we had deployed an out-of-the-box solution using a two-step factor-cluster analysis to finding prospects for philanthropic support. This session will first present a problem statement, fields involved, Factor Analysis solutions and interpretations, graphs on clustering, and some examples of Python codes. At the end of the session, we will discuss challenges, pitfalls, and strategies to implement on the ground.