Stairway to Data-Driven Organizations: How New York University and the University of Washington Democratize Data
The New York University (NYU) Development and Alumni Relations (UDAR) team and the University of Washington (UW)Advancement Analytics team will take you on a journey and share how they were able to jumpstart unique data analytics initiatives from inception to maturity in less than a year. Their journeys center on aligning technology with leadership visions and goals, while also empowering front-line fundraisers and marketers to uncover opportunities and take action on critical business insights. They will share an approach that helps them accelerate the implementation and deployment of specialized dashboards, improve the endorsement of their colleagues, and secure high adoption by diverse teams and non-data users. They will demonstrate how their approach can help instill a data-driven culture, and share strategies on how to tackle unique challenges presented by digital data and legacy systems while trying to provide flexible self-service analysis tools. They will also showcase UW’s Email Marketing Dashboard that serves over 50 units, three campuses and over 100 marketers and advancement staff, and NYU’s BI portal which contains more than 60 Dashboards and self-service reports that serve more than 300 fundraisers and development associates and staff and more than 20 schools and global camps.