How to Make Hard Science Sing
11:45 AM - 12:45 PM CT
Speaker(s): Omar Shamout, Senior Editor, California Institute of Technology, Andrew Moseman, Online Communications Editor, California Institute of Technology
Competencies: Global and Cultural CompetenceIntegrity and ProfessionalismRelationship BuildingEmotional IntelligenceIndustry or Sector ExpertiseStrategic Thinking
Elective Session
Writing about science and technology often involves interviewing people who have dedicated their lives to solving a specific problem, and who are used to conversing in jargon that few would understand. Yet what that research could mean to the world makes for a compelling story for your institution and audience.
So, how can you help scientists share their stories in a way that is understandable without being inaccurate? How can you convey their work in a way that doesn’t dumb down the material, yet allows your audience to make sense of the science? We'll explore some useful strategies and techniques.