You know it’s time to redesign, but you’re not sure how to begin. What’s different in your readership? Your college’s or university’s expectations? Your own visions? Whether you’re looking for a complete overhaul or a refresh, this workshop will help you understand the mission, the changing audience, and the various phases of a comprehensive magazine redesign.

Workshop speakers Alison Bennie and Kelly McMurray are magazine veterans with many publications between them. We will listen and share our own experiences with various redesigns. Our workshop will be an engaging, open discussion about goals, vision, and barriers. We’ll showcase before-and-after examples, discuss editorial plans, branding, administrative buy-in, internal roles, and examine case studies. At the end of this workshop, you’ll have a framework set up for your own publication’s redesign.