As creative writers, editors and supervisors, we all must give and receive feedback on collaborative projects, from magazines to brochures to donor letters. Feedback and iteration are the engines that turn your work from good to great. But too often our feedback lands on deaf ears, is misunderstood, or worst of all, results in hurt feelings and mistrust among colleagues. In this interactive presentation, learn 18 great tips on how to give and how to receive feedback on a creative project. You’ll learn the art of scaling your feedback based on deadlines, how to critique respectfully and how active listening and gratitude can improve your collaborative critiques.

Artificial intelligence isn’t new—it just kind of feels like it is. It’s been answering when you’ve asked Siri questions, driving our cars, and even recommending what video to view next on YouTube. But as new AI tools enter the market, especially generative tools that can create and refine content, communications and marketing professionals face unprecedented opportunity and challenges. Learn how to be an early adopter of AI to help you do more with less, as well as some of the pitfalls and cautionary tales of AI use.

Do story pitches from the development office "accidentally" end up in your spam folder? Do the words "institutional priority" increase your heart rate—and not in a good way? You are not alone! But with some planning, collaboration and a good dose of imagination, you, too, can turn what readers consistently say is their least favorite content into storytelling gold—and make your campus partners and your readers happy in the process. Editor-in-Chief Amy Lovett from Williams College will show you how.