Artificial intelligence isn’t new—it just kind of feels like it is. It’s been answering when you’ve asked Siri questions, driving our cars, and even recommending what video to view next on YouTube. But as new AI tools enter the market, especially generative tools that can create and refine content, communications and marketing professionals face unprecedented opportunity and challenges. Learn how to be an early adopter of AI to help you do more with less, as well as some of the pitfalls and cautionary tales of AI use.