The Art and Science of Fundraising: Making the Ask
3:00 PM - 4:00 PM EST
Speaker(s): Ruth Maffa, Executive Director of Development, Brandeis University
Elective Session
Fundraising is a combination of art and science: being a good listener, showing empathy, and validating your donor's thoughts and feelings. At the same time it requires the discipline of moves management, metrics, and tried and true strategies. But how do you do both? We'll examine how and why the best approach to closing a gift most frequently requires stepping back and ensuring
you are tapping into your toolbox - and paying attention to clues and cues from your prospects.