Marketing and Communications Institute 2024 header

Marketing and Communications Institute 2024

Manchester, United Kingdom |
Register Online
The CASE Marketing and Communications Institute will help you develop an understanding of the fundamentals of marketing and communications in a HE setting through the delivery of key sessions on the fundamentals of marketing and communications delivered by our expert faculty from across the sector as well as contributions from speakers from outside of HE.

A key part of the programme is the opportunity to be part of a tutor group with an experienced faculty member and get advice and guidance on how to curate your career within HE, build your professional network and put into practice learnings when you get back to your Institution.

Learning Objectives

  • Understand the challenges facing Marketing and Communications colleagues within the sector as well and introduce the concept of integrated advancement teams.
  • Gain a better understanding and the potential practical applications for the use of AI in marketing and communications.
  • Explore the role reputation plays in the fortunes of an organisation and examine the theory of reputation management by providing best practice examples from across the sector and beyond.
  • Use data and research to guide marketing decisions and develop key metrics to measure success.
  • Understand the process of assigning resources to support brand development and achieve brand awareness across, and for, your institution.
  • Identify the elements of an effective, compelling content strategy (or campaign)
  • Enhance your interpersonal skills to build strong professional relationships.
Tutor groups

Your tutor group will be facilitated by an experienced faculty member and you will get advice on how to curate your career within HE and build your professional network.

Small Group, Faculty-Led advisory meetings designed to target essential content covered each day. Peer-to-peer networking opportunities

Welcome from the Chair

Author's Photo

At the Marketing and Communications Institute, you will have the opportunity to learn from, and be supported by, marcomms experts from across the sector who will share insights on critical topics such as brand and reputation management, content and insight, and the impact of AI. Uniquely, the Institute also provides the immediate opportunity to build your professional network and connect with colleagues who may become part of your future CASE family.

We look forward to having you join us in Manchester for what promises to be an illuminating, thought-provoking and enjoyable event! Your CASE journey starts here.

Rachel Sandison, Deputy Vice-Chancellor, External Engagement - University of Glasgow

Testimonials

"Such an incredibly inspiring institute. After three days of sharing challenges, frustrations, aspirations and successes with my marketing peers from across Europe, I’ve come back to work feeling motivated and uplifted! I would highly recommend it to all HE marketers." 

"Really valuable experience, great faculty sharing expertise and facilitating tutor group and a rare opportunity to meet like-minded marketing colleagues from across the sector."

"I couldn’t have asked for a better experience. The sessions were perfectly pitched and packed full of relevant takeaways. It was a pleasure to learn from such experienced marketing professionals, who were highly knowledgeable but also incredibly approachable. And the location and organisation were impeccable. I have left feeling prouder than ever to be a HE marketer and incredibly excited for the future! Huge thanks to CASE and everyone involved."

"Especially as someone newer to the field, it was a revelation in how marketing in HE is experienced by others across the country, and was incredibly useful for orienting myself in the market."

Our member community loves our conferences. Interested in joining CASE as a member and receiving event discounts?
Join Case

Thank you to our sponsor!

Tags

Institute Europe Communications & Marketing