Fundamental Session - Taylor Swift, 'The Haters' and Shaking it off: What Articulating a University Brand is really all about
10:30 AM - 11:30 AM GMT
Speaker(s): Helen Pennack, Chief Marketing and Communications Officer, The University of Nottingham, Rebecca Hollington, Director of External Engagement and Communications, University College Birmingham, John McCarthy, Associate Chief Operating Officer, University of Salford, Joanna Lowery, Head of Marketing: Strategy, Brand & Insight, The Open University, Carrie Vernon, Deputy Director of Corporate Communications & Marketing, University of Sheffield, Rob Sullivan, Creative Director, Print & Creative Services, University of Sheffield, Geoff Day, Director of Marketing & External Relations, Edinburgh Napier University
Plenary
This session will outline a university brand and will be supported by a cross section of 5 institutions who will showcase their work. There will be opportunity to through Q&A and the tutorial sessions to further explore the examples.
Learning objective: Develop a process to align resources to achieve brand awareness and preference across your institution