Fundamental Session: Advocacy and Reputation Building
4:00 PM - 5:00 PM GMT
Speaker(s): Rachel Sandison, Deputy Vice-Chancellor, External Engagement, University of Glasgow
Plenary
Does institutional reputation underpin organisational success? Who owns reputation and how can it be lost or won?
This session explores the important role reputation plays in the fortunes of an organisation, touching on the theory of reputation management and providing best practice examples from across the sector and beyond.
Learning Objective: Explore the role reputation plays in the fortunes of an organisation and examine the theory of reputation management by providing best practice examples from across the sector and beyond.