Fundamental Session: What has Kylie Minogue got to teach us about content strategy?
1:15 PM - 2:15 PM GMT
Speaker(s): Justin Cole, Executive Director of External Relations, Newcastle University, Mammy Maguire, Head of Student Communications and Social Media, Manchester Metropolitan University, Fiona Morrison, Head of Marketing and Brand Development, University of Aberdeen, Nathaniel Hobby, PR and Corporate Communications Manager, Bournemouth University
Plenary
Content is king, as the saying goes, but how should it be deployed within universities?
This panel of content experts will provide an overview on the theory supporting content development. It will help you to understand the Why?, the Who? and the How? of content strategy, as well as answering the all-important question of what the hell pop-icon Kylie Minogue has to do with all of this.
Learning Objective: Identify the elements of an effective, compelling content strategy (or campaign)