What is on Marcomms Leaders' Minds?
1:15 PM - 2:15 PM GMT
Speaker(s): Caroline Davis, Executive Director, Council for Advancement and Support of Education, Justin Cole, Executive Director of External Relations, Newcastle University, Helen Pennack, Chief Marketing and Communications Officer, The University of Nottingham, Ed Layt, Head of Consultancy, SMRS
Plenary
Learning Objective: Understand the challenges facing Marketing and Communications colleagues within the sector as well and introduce the concept of integrated advancement teams.