Session topics will identify best practices in crisis management, strategies for developing a communication plan, and tools to prepare for the unexpected. Discuss lessons learned from the COVID-19 pandemic and approaches for working with students, staff, and campus partners.

Recorded Sessions Include:

• Communicating with Leadership During a Crisis
• Issues Management: Preparing for a Crises
• Emergency Comms Planning During a Pandemic
• Strategic Practice in Crisis Communications

Benefits of Attending

• Improve your institution’s crisis communications strategies and tactics
• Hone message development, crisis preparedness and issues management techniques
• Expand your network of colleagues within the profession
• Exchange ideas that can enhance professional knowledge and standards of the media relations industry
• Opportunity to address key issues impacting our changing landscapes

Who Should Attend

• Media relations directors, managers and writers
• Social media directors, managers and writers
• Public affairs/public relations directors and managers
• Communications directors, coordinators and specialists
• External relations directors and managers
• Public information officers