Fostering Global Alumni Engagement
1:00 PM - 2:00 PM CET
Speaker(s): Susanne Norrman, Director for Networks and Alumni Relations, Lund University, Sweden
Campfire Discussion
Creating, building and sustaining relationships with your alumni around the world is challenging, but can also be very rewarding. How much should be done at the individual level (i.e. contact with regional representatives, like an alumni ambassador programme) versus organised groups (aka “chapters”)? What are the pros and cons of each model? How much time should be invested, and what is the ROI? What communications prove to be most valuable and effective? What metrics are worth measuring (or possible to measure) in terms of engagement within international networks/groups? Does this vary from metrics for engagement at the national level? What are some future trends within this area?