Unlocking Alumni Engagement: A Data-Driven Approach
12:45 PM - 1:45 PM CET
Speaker(s): Niina Malkamäki, Alumni Engagement Manager, Aalto University, Finland, Maarit Heikkinen, Alumni Engagement Manager, Aalto University, Finland
Breakout Session
You have your alumni database and certain goals for engaging alumni – but how do you measure success? In this session, we will discuss how to use CRM and PowerBI as tools for monitoring and analysing alumni data. You will gain insights on how to define relevant metrics for alumni engagement and use them for strategic purposes.
