Are you curious about how artificial intelligence could enhance your alumni relations and fundraising—but unsure where to start? This session is designed for those just starting their AI journey. We’ll break down simple, practical ways AI can support your everyday activities, share real-life examples from university advancement, and create a space to exchange ideas with peers. Leave feeling inspired, equipped with actionable steps, and ready to explore how AI can help you connect, communicate, and succeed in new ways!

Higher education rankings have become a fixture of the academic calendar. They help sell newspapers, promote consulting services and provide great PR for the institutions that do well in them, but do they add value to your institution or encourage distortions to game the system?

Social media empowers higher education institutions to achieve broad visibility, even with limited budgets. By sharing meaningful, authentic content, institutions can foster engagement and trust. Practical examples include student ambassador programs, social media takeovers, and influencer collaborations. New experiments on platforms like TikTok highlight innovative ways to connect with younger, digitally native audiences.