We all know it's crucial to keep hold of first-time donors. But with universities raising money for an ever diverse range of projects and with budgets tightening, how do you get your donors to give again?

Heather Clement, Head of Individual Giving at the University of Sheffield will tell you how Sheffield has reinvigorated their regular giving programme to get first time and cash donors giving the 'holy grail': an unrestricted regular gift. Heather will also share whether it's possible to shift supporter behaviour and convert community fundraisers and volunteers into donors.

Jemma Roper Gurr, Deputy Director, Development at The University of Manchester will join Heather to share practical strategies for improving first-time donor retention. Spoiler alert – donor retention starts before the first gift is made!