Tom Travell has recently joined UCL to reimagine and relaunch their regular giving programme, bringing over 15 years’ experience in charity individual giving, most recently as Head of Acquisition at the British Red Cross. In this session he'll share key lessons from individual giving in the charity sector that can be applied to HE regular giving. You'll hear about planning journeys that drive engagement and inspire repeat giving, how to harness relevance, and what you can learn from humanitarian emergency appeals. Whether you're focused on maximising income or building a pipeline to legacies and major donors, have a large budget and team or a smaller budget and you are the team, there will be actionable take-aways for your programme.