In 2024, More Partnership shared the detailed results of the first ever University Legacy Insights and Benchmarking project with eight participants from across the sector (York, Bristol, LSE, Imperial, LBS, Trinity College Dublin, Leeds and Exeter).

In this session we’ll share some overall key findings and lessons from more than forty years of information about lifetime and legacy giving. We’ll address key questions like: Who should I be targeting with my legacy marketing? When should I reach out to my key audiences? What does the legacy fundraising pipeline look like? What journeys do I need to prioritise to maximise the performance of my programme?