Jemma is Head of Regular Giving at The University of Manchester – leading on mail, phone and digital fundraising from one of the UK's largest alumni communities. Prior to joining the Manchester team, Jemma spent six years at the University of Sheffield, where she transformed the Regular Giving programme through data-driven decision making and compelling multi-channel appeals. Jemma has also held fundraising roles in the arts and charity sectors, and was named in Fundraising Magazine’s ’25 under 35’ in 2020

Heather Clement joined the University of Sheffield’s Regular Giving Team six years ago and currently leads a multi-channel programme of acquisition and stewardship. Responsible for direct mail, digital appeals, phone campaigns and community fundraising, she has a strong focus on strategic planning. 

Heather also loves to test out new ideas and takes an audience-led approach to fundraising. In 2018, Heather successfully proved that when it comes to direct mail ‘longer is better’, with an innovative split test on the length of Sheffield’s scholarship appeal letter. When she isn’t producing overly elaborate segmentation plans or copywriting direct mail pieces, Heather enjoys baking and yoga.