Speakers
Jan Abernathy
Jan Abernathy is the Chief Communications Officer at The Browning School, a K-12 boys' school in New York City, and has presented at various independent school industry conferences sponsored by New York Association of Independent Schools, the National Association of Independent Schools, the Council for the Advancement and Support of Education, New Jersey Association of Independent Schools, the Association of Delaware Valley Independent Schools, the Association of Independent Schools Admissions Professionals, the Enrollment Management Association, Niche, and VirCon. In addition to chairing the CASE-NAIS Conference in 2022 and co-chairing the NYSAIS Institutional Advancement Conference in 2022 and 2023, she is president of New York City Independent Schools Communications Professionals, and the co-founder of Black Advancement Networking Group, which works to gain further representation and greater professional growth of Black professionals in advancement roles in independent schools. She is also a member of the CASE Commission on Communications and Marketing, which advises that organization on those areas of the advancement profession.
She has written for NAIS’ Independent School Magazine on crisis communications, the "Black at" movement, Head/board chair communications, and diversity on boards of trustees, and for Center for Spiritual and Ethical Education's Connections Quarterly on building transformative alumni relationships. A Northwestern University graduate, Jan is currently a trustee at Grace Church School, and Tessa International School in Hoboken, NJ. She was on the board of Stevens Cooperative School, also in Hoboken, for 13 years, spending six years as chair. Her consulting firm, Jan Abernathy Strategic Communications, provides communications and DEI counsel for educational institutions and non-profits. Jan and her husband Jerome are parents of a daughter, Noe, and a son, Sam, both graduates of Stevens Cooperative School and the Dalton School.
Kyle Aldous
Kyle Aldous leads the communication and parent engagement work at Singapore American School where his team has won several CASE awards in recent years. Over the last nine years, Kyle and his team have navigated significant R&D work, a new campus redesign and construction project, website redesigns, major ad campaigns, a head of school change, Covid-19 crisis communications, and more, all while having a laugh and enjoying the process.
Seth Barker
Seth Barker is the Associate Director of Communications at Aiglon College. Seth has almost ten years of experience in international school alumni relations, admissions, marketing and communications and holds a Professional Diploma in Public Relations from the Chartered Institute of Public Relations. He enjoys the power of creative storytelling and the intersection of the creative with the strategic to advance institutional priorities and bring people together.
Mark Copestake
Mark joins EMA from the Latin School of Chicago (IL) where he has served as the Director of Enrollment Management and Financial Aid since 2018. In this role, Mark oversaw all matters pertaining to enrollment, recruitment, retention and need-based financial aid. Prior to Latin, Mark served as the Assistant Dean of Admission and the Assistant Dean of Pluralism and Multicultural Affairs at Lake Forest Academy (IL). Originally from England, Mark moved to the US in 2015. He previously worked in admissions and strategic leadership roles at the University of Cambridge, University College London and at the Social Mobility Foundation. Mark is a graduate of the University of Cambridge and completed the University of Southern California's Leadership in Enrollment Management certificate program in 2017. Mark has been a member of EMA's Admission Leadership Council since 2018. In this capacity he has sat on numerous working groups, served as a member of the annual conference selection committee and co-chaired EMA's LGBTQIA+ affinity group.
Janice Crampton
In July 2007, AISAP Board of Directors appointed Janice Crampton to serve as their CEO/Executive Director. She brings more than 35 years of experience in school and university enrollment management experience to the organization. AISAP is a global association whose mission and vision is to support and advance those involved in admission and enrollment management in their responsibilities for advancing institutional mission and financial sustainability.
Under Janice’s leadership, AISAP has issued guidelines and parameters for professionals and their schools through the adherence of Ethical Behavior & Best Practices in Admission and Enrollment Management as well as Standards & Competencies for Admission & Enrollment Management and the development of a Learning and Development Framework for Admission and Enrollment Management Professionals. In addition, she has led AISAP to create and implement the Certification for Admission and Enrollment Management Professionals, CAEP ©, and many other programs and services that continue to educate, elevate, and empower those who are in the profession around the world. In her executive director role, she speaks on topics related to admission and enrollment management and leadership in the profession sharing her insight, passion, knowledge, and understanding of the strategic, as well as operational needs and strategies involved in admission and enrollment management.
Janice has spent her 35-year professional career in Admission both in Higher Education as well as Prekindergarten through Grade 12 Independent Schools. A graduate of Bucknell University, Janice began her career in their Office of Admission traveling throughout the United States as well as Internationally working with International and Transfer students. From there Janice served with the State of New Jersey Department of Higher Education, working for the Assistant Chancellor then moving to serve as the Director of Admission and Financial Aid at a Prekindergarten-Grade 12 School, Gill St. Bernard’s School in New Jersey. Returning to her college Admission and placement roots Janice then served as Director of College Counseling at Francis Parker School in California, followed by Greenwich Academy and The Williams School in Connecticut before her arrival to The Country School located in Madison, Connecticut. At TCS, Janice was Director of External Relations where she was responsible for oversight and management of all institutional advancement efforts - Enrollment, Financial Aid, Parent Relations, Communications, Event Management, working closely with the Board of Trustees in addition to work in Development and Alumni Relations. Janice has served on the Board of Directors of the A Better Chance, Madison, Connecticut, and other local charities and several Independent Schools and presently is a member of the Executive Committee of the Board of ISAnet- Independent School Association Network. Janice has presented in support of the Department of Leadership, Policy, and Organizations at Vanderbilt University in their Independent School Leadership M.Ed. Program. In addition to her undergraduate work, Janice has several certificates in nonprofit Board Governance and most recently received a certificate in Management Essentials from Harvard Business School as part of their online learning programs and is presently enrolled in a course entitled Religion, Conflict, and Peace with Harvard Divinity School and EdX.
Jim Daughdrill
Prior to becoming EMA’s director of business development, Jim was the dean of admission at McCallie School in Chattanooga (TN), where he also served in a variety of roles on the school’s admission, development, and residential life teams. He transitioned to the independent school world in 2010 after spending the first year of his career as an investment banking analyst in Atlanta (GA).
Outside of work, Jim serves on the board of the Cherokee Area Council of the Boy Scouts of America, as a selection committee member for the Caroline D. Bradley Scholarship, and as an alumni interviewer and ambassador for the University of Pennsylvania (PA), where he earned a Bachelor of Science in business and a Master of Science in education entrepreneurship.
Teresa Flannery
Teresa (Terry) Flannery is Executive Vice President and Chief Operating Officer. In this role, she directs the divisions of Education; Membership, Marketing and Communications; Data, Research and Technology; and Strategic Partnerships. Terry is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private.
One of the leading university marketing professionals in the world and recognized in 2018 as “International Brand Master,” Flannery has led some of the most successful brand campaigns in all of higher education. She is also a consultant, speaker, and author of How to Market A University: Building Value in a Competitive Environment, a new book published by the Johns Hopkins University Press in their series for higher education. In cooperation with several leading higher education marketing agencies, Flannery launched an asynchronous master course based on the book.
Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland.
Flannery maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.
Flannery holds a BA in English (American Literature) and a Master’s and Ph.D. in Education (College Student Personnel), all from the University of Maryland.
Scott F. Johnson
Scott joined Culver Academies in the fall of 2017 after a 19-year career in manufacturing operations and marketing in the automotive industry. He earned his BA in Slavic Languages and Literatures and a Certificate in Russian and East-European Studies from Indiana University in 1998, and studied marketing, operations, and finance at Butler University from 2002-2004. At Culver, Scott taught Financial Literacy for two years, has coached strength and conditioning for four years, and has coached track and field for six years. He holds coaching certifications from USA Track and Field and in Sports Performance Enhancement from the National Academy of Sports Medicine. In the fall of 2019, Scott accepted the role of Director of Marketing and Communications. Scott and his team are responsible for brand management, marketing content, external communications, and storytelling in multiple formats. Scott is active in master’s track and field and has won multiple national titles in his age division. When not pole vaulting or training for track and field, Scott enjoys learning new skills, spending time with his wife and children, hiking, automotive repair, and international travel.
Mira Katbamna
Mira is a multi-award-winning editorial director and marketeer who has dedicated her professional life to transforming development and alumni engagement objectives into outstanding community experiences. She is the founder of content marketing agency, YBM, which over the past few years, has won 12 CASE awards, including three Gold Awards.
Michael Lavery
Michael Lavery is an award-winning international strategic brand and marcomms consultant with extensive experience in the private and public sectors working across Europe, the US, and China. He is a former adviser to the House of Lords, a CASE Laureate, Crystal Apple holder, and former CASE Trustee and Europe Council member. In the last year, he has also served as Interim Vice-President (Membership, Marketing & Communications) at CASE.
Michael worked in higher education leadership for 12 years before establishing Brand & Reputation - a national and international brand and marketing consultancy - in 2017. As Executive Director at Durham and Teesside universities he was part of highly regarded University leadership teams and led multi award-winning external relations directorates covering brand and strategic marketing, communications, recruitment and admissions, development and alumni relations. He is a Fellow of the Chartered Institute of Marketing and the RSA. As a consultant, his clients have included Oxford, UCL, British Columbia, MIT, Manchester, Nottingham, Edinburgh and Glasgow universities, UNICEF, The NHS, Cancer Research UK, The Scouts, Costa Coffee, Audi UK and Deutsche Bank.
Michael’s work has been recognised with a number of leadership roles and thought leadership contributions worldwide.
Lisa Leidy
Lisa Leidy is an agency principal at Square Spot Design—a creative agency focused on working solely with clients in the non-profit sector—where she has been developing creative strategies for non-profits since 2003. Her expertise is in helping mission-driven organizations find their authentic voice as a foundation for impactful communications. Prior to Square Spot, she was a graphic designer at Danilo Black in San Francisco and was instrumental in the redesign of several large publications, including the San Francisco Chronicle. Most recently, Lisa was a presenter at the 2023 CASE-NAIS Conference in NYC, and the 2023 EMA Annual Conference in Las Vegas, NV. She serves as the Vice President of the Board of Directors of the Small Boarding School Association. Lisa’s open and informative nature provides clients with the guidance they need to make informed decisions regarding brand strategy and design.
Dana Nelson-Isaacs
Dana has more than 25 years of experience working within and between all levels of administration and faculty, parents, students, board members, and other community stakeholders regarding a range of topics including marketing, communication, enrollment management and feasibility, and parent and student satisfaction. In addition to on-the-ground experience working within schools in various admission and marketing roles at four different institutions, Dana is an expert in market research, enrollment feasibility studies, and strategic enrollment management projects.
As a facilitator and coach, Dana leads her signature small-group mastermind program, "The Assembly," and provides executive coaching services one-on-one. Recently, Dana completed nearly ten years as the inaugural coordinator of the Bay Area Directors of Admission consortium, consisting of approximately 110 schools.
Dana lives in Northern California with her husband, an author, speaker, and physics teacher, and their high school-aged daughter, who literally and figuratively dances through life.
Gustavo Segui
Gustavo Segui has been a leader in international education for the past 11 years, in the areas of Marketing, Admissions and Advancement, with past professional experience at Volkswagen Headquarters in Germany. He holds a record of achievements in marketing and large experience in leading cross-functional teams and in using design thinking to drive strategy, creative campaigns, organizational culture, professional development, and create a sense of purpose and belonging within an organization.
Gustavo has experience as former board member at the American Chamber of Commerce in Curitiba, as a teacher of High Performance and Productivity, as a Group Leader at AMISA for Marketing, Admissions and Advancement in the Americas Region and as a speaker at multiple international conferences.
He spends every Tuesday night with friends, developers and designers having fun developing games.
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Matthew Soule
Matt Soule is the Director of Marketing and Communication at Chapel Hill-Chauncy Hall School in Waltham, MA, and also lives on campus with his family. Working at a small day and boarding school, Matt knows well about all the various “hats” we wear in this job, and is focused on tactics that will make an impact.
Katy Steventon
Katy joined Rugby School, based in the Midlands of the UK as Director of the Rugbeian Community in May 2021 having spent the previous 11 years working for the British Army on communication, community engagement and recruitment projects. Her background is in campaign focussed marketing, mostly for the public sector, and is a data-driven marketeer with a passion for strategy.
Katy has won numerous awards for her campaigns including Best Use of Social Media, Best Public sector/Government campaigns, Best Outdoor Campaign and Best Graduate Recruitment Website. More recently her digital campaign work for Rugby School has been shortlisted by the Independent Schools of the Year awards.
Angie Ward
Angie has spent the last decade helping schools identify their enrollment marketing challenges in order to develop and execute a strategic campaign designed to achieve their goals. With a knack for digital strategy and analytics, Angie has helped over 250 colleges, universities, and K-12 schools with result-driven digital marketing solutions. When not working with schools and staying up to date on the latest Google changes, Angie can be found spending time with her friends and family (especially her kids and chickens!) and enjoying all that her wonderful home state of Massachusetts has to offer.