Reddit is often dismissed as the wild west platform. Users have quirky or obscure usernames, it's not as pretty as the big three, and it can be full of misinformation. Whether you like it or not, future and current students are on Reddit, talking and asking questions about your school. This presentation will explore how UCalgary Law uses Reddit as a social listening tool, to answer questions from future students, and to dispel misconceptions about our school in a very non-market-y way...all while using our actual name! (And the only law school in Canada to do so.)