When one thinks of independent school marketing, isn't Taylor Swift the first thing to come to mind? No? Well it should be! If school marketers pay attention to the pop star they can learn a valuable lesson in understanding and connecting with your audience to the point they become an extension of your marketing team.

Working on a small communications team may have limitations, but it can also make a big impact. In this session we will discuss organization and management strategies for small social media teams. Using examples and resources from CSU Northridge, attendees will gain tools and best practices to implement at their home institution.

Social media, the beating heart of connections with students, alumni, and donors, is the key to success. Our session immerses you in the dynamic world of social media trends, showing you how they can supercharge your institution's advancement and marketing efforts. Unleash your potential to connect, engage, and elevate your institution to new heights with confidence, joy, and a vibrant community cheering you on!

As marketers, our goal is to get the right message to the right people in the right channel to help us build connection and trust and inspire action. But, we see it every day where organizations post the same content on all their social channels. This session will help participants learn how to outline guidelines, goals and strategies for each of our social channels so that they know how to reach their audiences for best results. We will also discuss how to leverage executive accounts to achieve brand awareness and convey a sense of authentic leadership.

The paradigm of education marketing has shifted drastically in the digital age. As graduate programs aim to attract a mature, career-focused demographic, LinkedIn emerges as the optimal platform for such outreach. This report delves into the intricate dynamics of why and how LinkedIn has become an indispensable ally for graduate programs worldwide.

Reddit is often dismissed as the wild west platform. Users have quirky or obscure usernames, it's not as pretty as the big three, and it can be full of misinformation. Whether you like it or not, future and current students are on Reddit, talking and asking questions about your school. This presentation will explore how UCalgary Law uses Reddit as a social listening tool, to answer questions from future students, and to dispel misconceptions about our school in a very non-market-y way...all while using our actual name! (And the only law school in Canada to do so.)

Do you get a little nervous when thinking about marketing analytics?
Oh, snap, how do I create a social media analytics report?
How soon is my next vacation? HELP.

In this session, we will learn how to create a social media analytics performance report, identify which marketing metrics to start tracking, and identify what your goals should be! Discover how social media d-a-t-a ? can help you engage new audiences and how to stop being afraid of spreadsheets ? we've all been there before!

Join us as we walk through a practical example, step-by-step, showing you exactly what to look for, how to read an analytics dashboard, and how to think critically about it.

Lastly, find out how to present your campaign analytics reports! ?