As marketers, our goal is to get the right message to the right people in the right channel to help us build connection and trust and inspire action. But, we see it every day where organizations post the same content on all their social channels. This session will help participants learn how to outline guidelines, goals and strategies for each of our social channels so that they know how to reach their audiences for best results. We will also discuss how to leverage executive accounts to achieve brand awareness and convey a sense of authentic leadership.