The Taylor Swift Effect: Transforming Your Audience into Your Team
2:45 PM - 3:45 PM ET
Speaker(s): Sarabeth Soule, Director of Marketing & Communications, Riverside Presbyterian Day School
Competencies: Relationship BuildingStrategic Thinking
Elective Session
When one thinks of independent school marketing, isn't Taylor Swift the first thing to come to mind? No? Well it should be! If school marketers pay attention to the pop star they can learn a valuable lesson in understanding and connecting with your audience to the point they become an extension of your marketing team.