Do you get a little nervous when thinking about marketing analytics?
Oh, snap, how do I create a social media analytics report?
How soon is my next vacation? HELP.

In this session, we will learn how to create a social media analytics performance report, identify which marketing metrics to start tracking, and identify what your goals should be! Discover how social media d-a-t-a ? can help you engage new audiences and how to stop being afraid of spreadsheets ? we've all been there before!

Join us as we walk through a practical example, step-by-step, showing you exactly what to look for, how to read an analytics dashboard, and how to think critically about it.

Lastly, find out how to present your campaign analytics reports! ?