Hosted by Justin Cox, creator of the two-time CASE Award-winning Pod of Orcas podcast, this session will share how your organization can develop its own podcast, and why it might be a great idea. You will learn how to conceptualize your podcast idea, identify and engage your target audience, select an appropriate format, and acquire essential recording, editing, and distribution tools—all while working with a very small team and a limited budget. Additionally, the session will cover strategies for pitching guests (if applicable) and effectively promoting episodes.

While sharing how we launched a successful podcast with a one-person team and a tiny budget, we will walk you through the process of doing so with your own organization in mind. Attendees will come away with the foundation for creating their very own. We will invite engagement during the presentation, offer a checklist for attendees to flesh out their idea, and leave room for a robust Q&A at the end.