In today’s crowded landscape of campus-wide giving campaigns, alumni engagement and advancement professionals often face fierce competition to capture attention and donations. This session, "Standing Out in the Crowd: Amplifying Alumni Engagement in Competitive Campus Giving Campaigns," will give you strategies to help boost your unit’s impact in campus giving campaigns, build stronger connections with alumni and drive campaign participation. We’ll explore unique approaches that will distinguish your department and align your unit’s goals with broader institutional objectives while creating personalized, impactful messaging that resonates with your audience.