Steal This Strategy: How A Social Post Created An Engaging Alumni Content Process
2:45 PM - 3:45 PM CT
Speaker(s): Nicole Knoll, Senior Digital Marketing Strategist, University of Iowa Center For Advancement
Competencies: Industry or Sector ExpertiseStrategic Thinking
Elective Session
Learn how a simple social media post asking , “Who has the best burger in Iowa City?” was leveraged into a successful and repeatable content strategy that your organization can (and should) steal for your alumni engagement communications. This CASE Circle of Excellence Award-winning strategy will show you how to listen to your online audiences to identify opportunities to create deeper engagement that achieves your organization’s goals.