Education institutions from PK-12 schools to international universities are constantly buzzing with activities, events, and incredible stories to share, but how can they all possibly be captured to showcase the full capacity of a busy and engaged campus. Our panel will examine how education institutions can elevate their students' voice, build engagement on social media platforms, and develop student leaders who provide confident and value-focused content for social media. Participants will learn to develop tailored strategies, gain leadership buy-in, and balance unique department identities with institutional branding to connect authentically with key audiences.