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Social Media and Community 2025
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3:45 PM - 4:45 PM CT
Doubling Impact: Strategic LinkedIn Growth For Higher Education In 12 Months
In just 12 months, the Acceleration Consortium’s LinkedIn audience grew by nearly 150%, expanding from 1,700 followers in September 2023 to over 4,280 in September 2024. This session will explore the key strategies that fueled this growth, focusing on diverse content creation, event-based storytelling, and the development of internal brand ambassadors. Through practical examples and case studies, participants will gain actionable insights on how to amplify their institution's social media presence and audience engagement.
Speakers: Anne Robinson, Communications + Events Specialist, University of Toronto
Competencies: LeadershipStrategic Thinking
3:45 PM - 4:45 PM CT
Stakeholder Engagement: Crafting a Social Media Strategy for Events
Learn how to engage stakeholders during live events by creating a dynamic social media strategy! This session will cover building pre-event excitement, securing and empowering social media ambassadors, and effective tactics for maintaining energy throughout the event. You’ll walk away with practical tips to maximize audience participation and amplify your event’s impact across social media platforms. Whether you're hosting a small gathering or a large conference, this session will help you engage your audience and drive meaningful interactions in real time.
Speakers: Jessica King, Director of Digital Giving and Engagement, Loyola University Chicago, Stephanie Hamilton, Digital and Social Media Specialist, Loyola University Chicago
Competencies: Relationship BuildingStrategic Thinking