In just 12 months, the Acceleration Consortium’s LinkedIn audience grew by nearly 150%, expanding from 1,700 followers in September 2023 to over 4,280 in September 2024. This session will explore the key strategies that fueled this growth, focusing on diverse content creation, event-based storytelling, and the development of internal brand ambassadors. Through practical examples and case studies, participants will gain actionable insights on how to amplify their institution's social media presence and audience engagement.