At Berea College, ensuring brand consistency across campus is critical to our communications strategy. To address this need, we developed and led Brand Camp, a now-annual internal conference providing comprehensive training for staff and faculty on the College’s brand standards, including effective social media practices, media relations protocols, and digital media templates. In this session, I will share how Brand Camp became integral to fostering collaboration, ensuring consistency, and empowering our community to effectively tell Berea’s story across all platforms to an audience that includes prospective students, alumni, friends, and prospective supporters. This session is designed for advancement professionals seeking to enhance brand education on their campus.

Learn how to engage stakeholders during live events by creating a dynamic social media strategy! This session will cover building pre-event excitement, securing and empowering social media ambassadors, and effective tactics for maintaining energy throughout the event. You’ll walk away with practical tips to maximize audience participation and amplify your event’s impact across social media platforms. Whether you're hosting a small gathering or a large conference, this session will help you engage your audience and drive meaningful interactions in real time.