You have the best job on campus, and one of the toughest! Learn strategies and tools you can implement immediately to tackle the challenges campus event planners are currently facing. This conference is designed for newcomers to the advancement profession and professionals with mid- and senior-level responsibility.
Learning Objectives
Discuss how to build an effective engagement strategy for special events.
Demonstrate how data analytics and research can be used to design successful events.
Describe strategies to leverage events to develop the donor pipeline.
Strategize on creative and dynamic methods for engaging alumni.
Assemble a toolkit to support a more person-centered, relationship-based special event.
Highlight how to create engaging content to connect with constituencies and market your events.
Who Should Attend
Directors, managers, coordinators of alumni relations events, regional alumni events, advancement events and university events, events and stewardship professionals, event professionals in the president’s office
Academic event planners
Newcomers to special events in advancement
Attendee Tracks
The following tracks are an optional resource for attendees to find the most relevant sessions for their level of experience in a specific topic.
Foundational - Geared toward beginners and those seeking to build a strong base in event planning. Sessions will include a general approach and process for planning an event, and how to ensure it is a special experience for your guests. Supported by the conference’s plenary sessions, the Foundational track is perfect for someone looking to strengthen their understanding of the special event planning process as a whole.
Intermediate - Most appropriate for experienced event planners looking to take their already-exquisite events to the next level. Sessions will help attendees consider the perspectives of not just donor honorees but student scholarship recipients, how to pursue vendor relationships, and greater personalization for attendees. These sessions will challenge you to think deeper about how to execute an event that may typically feel par for the course!
Advanced – Great for attendees looking to think past the event planning and execution processes and consider how events professionals play a critical role in advancement at the institution. Sessions will cover a range of topics such as reimagining events, considering donor recognition and impact, and partnering with advancement colleagues to reach goals. Deepen your impact within your division and at your institution with the ideas discussed in these sessions.
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