Attention campers! How a pop-up summer camp harnessed the power of experiential events to re-engage donors and alumni.

Experiential. Immersive. Activation. We’ve all heard these terms around the event world but they are more than just buzzwords. What do they mean and how can they inform event strategy? What kind of budget do you need? What key moments take an event from ho hum to humming? How do you get buy-in from leaders, donors and alumni?

We’ll break down the buzzwords, tackle those questions and walk away with a simple framework to bring elements of experiential to your own event portfolio. We’ll also learn how, with a modest budget, VCU incorporated experiential, immersive and activation elements into a pop-up summer camp that celebrated giving and built affinity through a new and unexpected shared experience.

Intermediate Track