Programs play a pivotal role in shaping the essence of any event. Whether it's panels, fireside chats, keynote speeches, or welcome remarks, the messaging conveyed can profoundly influence your post-event follow-up strategy and guide your call to action. Thoughtfully crafted talking points are integral to every aspect of your engagement strategy.

In this session, we'll delve into the art of seamlessly integrating a call to action, identifying the types of talking points that align with the event's style, and understanding how these elements synergize with your follow-up strategy to leave a lasting impact. We'll explore the strategic nuances that elevate event communication to drive meaningful outcomes.

Intermediate Track