How is an engagement rate calculated? How do your events encourage further engagement with the institution? What are the measurable outcomes? These are a few examples of key questions you should be able to answer as event planning professionals. CASE’s global framework for alumni engagement through quantitative metrics can help you effectively demonstrate the value of strategically engaging alumni. In this session we will discuss how to blend the quantitative and qualitative, focusing on how metrics can lead to strategies that drive meaningful engagement, not just the biggest number. We will identify avenues for creating deeper engagement, ways to take action on data, and how to avoid analysis paralysis in the process! All Tracks