Resilient, sustainable, predictable: Regular giving as the lifeline for a strong fundraising programme
Join us for an engaging plenary session that goes beyond the basics of regular giving, delving deep into its pivotal role within a robust fundraising strategy. This discussion will unveil core principles, donor motivations, and the driving methodologies behind regular giving in just over an hour. We’ll also look at the significance of data and analytics in shaping a strong regular giving programme. Through insights into segmentation, donor profiling, and lifetime value analysis, you'll gain a profound understanding of how data fuels effective fundraising efforts. By the end of the session, you'll be equipped with the knowledge and skills needed to articulate the purpose and objectives of a stellar regular giving scheme, empowering you to either launch a new initiative or elevate an existing programme to new heights.