Social Media Glow-up: LinkedIn Edition
In this candid, interactive session, Kurstin and Joanna will explore the ways that advancement professionals can make the most of LinkedIn. Together we’ll think through what our LinkedIn presence can and should do for our personal brand and that of our institutions, exploring different strategies for building a LinkedIn profile, making connections that count, and posting authentic content with reach and impact. We’ll also look at how to ensure advancement and philanthropy content is prioritised in your institution’s LinkedIn channel strategy.
Drawing on our own personal adventures in LinkedIn, our reflections on current channel trends, and the experiences of the SIEF 2025 panel, this session will equip delegates with a toolkit for creating a LinkedIn presence that reflects and celebrates their real-world impact.