It is an industry trend for institutions of higher education to experience turnover among development officers at the end of a campaign. As the University of Florida ends their historic Go Greater campaign, we will discuss creative strategies for engaging and retaining high-performing employees as a campaign ends.

Recruiting major gift officers would be much simpler if new gift officers were easier to find. In this session, we will discuss a new approach to recruitment that explores ways to bring those without a fundraising background into advancement shops and help them flourish and thrive. By examining a case study from Louisiana State University and Advancement Resources, participants will learn the top three qualities new fundraisers should have (curiosity, grit, and professionalism), identify ideas for where to find these candidates, and gain new insights for how to equip them for success.